A trademark adds great value to a business. The trademark owner obtains the right to prevent others from using a similar mark without permission.
The owner of the registered trademark can exploit his/her mark in many ways, including:

● Use it to better protect their market share (i.e. profits) by barring others from copying it;
● license it to third parties for commercial returns (e.g. through a franchise);
● Sell the mark outright for a specified value (e.g. in a company acquisition)

Bellwether helps clients in virtually all industries, obtain, protect and enforce patents, trademarks, copyrights, trade secrets, and other intellectual property rights.